Growth by Design: Integrating Organizational Psychology and Failure Attribution in Entrepreneurial Education

Xie et al. (2022) show the value of entrepreneurial psychology and failure attribution in shaping resilient entrepreneurs, while Tashi (2025) highlights the power of curriculum design. However, there’s little work connecting these insights to the teaching of growth and scaling strategies themselves. This research would design and pilot a new entrepreneurship education framework that purposefully integrates lessons on psychological resilience, failure learning, and attribution theory, alongside traditional business modeling and scaling tactics. The unique contribution is in explicitly teaching students how to cognitively and emotionally process both setbacks and unexpected wins, thereby equipping them to iterate and pivot more effectively as they scale ventures. The impact? Graduates not only know what to do, but how to think and adapt when scaling plans go sideways—a major leap beyond skill-based curricula.

References:

1. INVESTIGATING THE INFLUENCE OF CURRICULUM DESIGN ON ENTREPRENEURSHIP EDUCATION OUTCOMES IN COLLEGE OF EDUCATION, AKWANGA, NASARAWA STATE, NIGERIA. Tashi Tashi (2025). International Journal of Educational Research and Library Science.
2. Entrepreneurship education of college students and entrepreneurial psychology of new entrepreneurs under causal attribution theory. Shuming Xie, Jie Luo, Yixin Zheng, Chongyang Ma (2022). Frontiers in Psychology.