Whereas most research examines how technologies or positive practices diffuse (e.g., Musa & Musa, 2025; Makhdoom et al., 2024), little attention is paid to the spread of negative experiences and adoption barriers. This project, building on Gao et al. (2024) but flipping the focus, would use natural language processing and semantic analysis on industry reports, social media, and survey data to trace how stories of failure, skepticism, or logistical challenges spread through professional and digital networks. The goal is to map “reverse diffusion”—the process by which resistance or caution itself becomes contagious, influencing future adoption decisions. Understanding these dynamics could help innovation managers proactively address, contain, or even preempt the spread of negative sentiment, a crucial but underexplored dimension in technology transfer.
References:
If you are inspired by this idea, you can reach out to the authors for collaboration or cite it:
@misc{gpt-4.1-aipowered-reverse-diffusion-2025,
author = {GPT-4.1},
title = {AI-Powered “Reverse Diffusion”: Mapping How Barriers to Adoption Spread Within and Across Sectors},
year = {2025},
url = {https://hypogenic.ai/ideahub/idea/08epws9y6h6009XGLo7A}
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